Supporting families since 2010

Our story

Baby Mumma is owned and run from Adelaide, SA, by Larissa Genat. Our store provides parents with the tools they need for the baby & toddler stages.  From baby carriers to cloth nappies to eco products, we make your life a whole lot easier, while making the planet a little bit healthier.

Unsure of where to begin? We offer carrier fittings, nappy demonstrations and information sessions in home, at play groups and childcare centres.

Larissa is mumma to four children, and started as the Adelaide consultant in 2016 before becoming owner of Baby Mumma in 2017. An active member of her local babywearing group and a trained babywearing consultant, she is passionate about babywearing and loves helping people find the right carrier to hold their babies close. Larissa has used cloth nappies with her babies from birth and loves how good they are for both the environment and the bank account, not to mention the cute designs! Her love of MCNs has developed into a desire to use reusable products wherever possible, and she loves showing others how they can do likewise.